What does it do?
This formula helps skin achieve a natural, illuminated and bright finish— like the beautiful skin you were born with. Naked Skin is formulated with light-diffusing spheres, transforming you to look professionally retouched. Buildable coverage allows women to customize their look.
A weightless and virtually invisible liquid foundation that creates a luminous, demi-matte finish.
**taken from Sephora's website - <<< click to go to the product link
My thoughtsI will admit…sometimes I get super excited if a brand I like is putting out a new product. Well, this is probably everyone but I go the route of researching reviews, photos and especially swatches. Urban Decay Naked Foundation was no exception. I was really intrigued that Urban Decay was putting out a new foundation especially with the whole Naked name slapped on it. It was tough to find info on it and only a few beauty blogs have written about it. However, when it released at Ulta I popped inside to check it out. I ended up purchasing the shade 5.0. I really was torn in deciding between 4.0 and 5.0. I pretty much fall right in between the two colors but decided 5.0 would work much better for me right now as I have been self tanning more. 4.0 is probably the most yellow shade in the line. 5.0 definitely has yellow tones but they are not strong.
What I liked
- The display is really nice and structured well. It is also appeasing to the eyes visually. The display has the colors in order and has photos of a girl under them to help pick a color (good for those who have a hard time matching colors – didn’t mean anything to me though).
- Testers are offered in stores! This is huge…I HATE not being able to compare colors!
- I like that UD split up the colors in 2 categories – warm & cool. Those ending in .5 are cool/neutral tones and .0 are warm tones. This made it simple for me to narrow down the color selection (I know I wear warm!) See what I didn’t like about this part below.
- The packaging is sleek and not bulky. The bottle has a pump so you can control how much you use. I prefer pumps or squeeze tubes (but will to deal with the bottle if it a great product – Hi L’Oreal true match!)
- No SPF. This can either be a pro or con for people. I prefer that a foundation does not have SPF because my face always looks lighter in flash photos and I have noticed sometimes if a foundation has SPF the color dries down a tad darker. This could be just me though! I won’t write off a foundation if it does have SPF though of course!
- The foundation blends well. I have used this with my fingers and 2 different brushes. It works well either way but I prefer a brush (Sigma F82 is my favorite foundation brush)
- The coverage of the foundation is medium. If you wanted you could build it up but it won’t hide dark acne scars or any other major pigmentation. It will cover up minor acne or other skin imperfections.
- UD describes the foundation as “demi-matte”. I like the texture of this foundation. The foundation is liquid but not runny. It reminds me of MAC fix fluid almost. I do agree with this description but I wouldn’t call it fully matte at all.
- No breakouts!
- It is lightweight and doesn’t feel heavy on the skin. It also dries down fast.What I didn't like
- 6 month life span! WHATTTTTT? I was surprised to see this and was disappointed when I saw it. Some people can finish up a bottle in 6months but me? No way!! This was a big thumbs down for me.
- The price tag is $38 for 1oz. Don’t get me wrong…I don’t mind paying a pretty penny but if I do I want to be wow’ed! I would say that $28-30 would have been the highest I would have priced this if it were up to me.
- I always wear powder & primer anyway, but I did notice this foundation did not last as well if I didn’t do those two steps. I like to test it out with powder & primer too to give a full review J
- As I mentioned before, I had to think about what color I wanted. I am very good at matching my skintone, especially because it changes constantly because of self tanning. The 5.0 has been working for summer, but I am worried that it won’t match come winter time. 4.0 & 5.0 are NOT close at all so if you are a for sure warm toned gal you might have this similar issue with color matching. I will probably be exchanging my 5.0 for the 4.0 because 5.o is too dark when I don't have a dark tan.
- I fell for the Urban Decay glitz & glam. It’s dangerous to shop like this because all you see is the “bright lights” and you may buy for the brand NOT the product. I usually don’t fall for this, but I did this time I’ll admit it!Would I recommend?Yes & Maybe...It would give it a solid B+ rating. It is a good foundation that was very hyped by Urban Decay.I was a sucker and fell into the marketing gimmick. Urban Decay is excellent at utilizing their social media and generating hype around their products. I don’t have anything super bad to say about this product, but I am not WOW’ed by this either. However, you should know I am very picky about foundations. And for $38 I want it all…I know it sound selfish but when I put on my foundation in the morning I want my skin to look flawless. I would say Urban Decay Naked is on the way to being almost there for me. I liked the fluid texture of this foundation a lot, but honestly it wasn’t anything unique from different foundations you have probably tried. I really wish this foundation had a shelf life of at least a year :( I would recommend checking this out in store & getting a sample first!
Photos & Swatches
FIRST PHOTO: (left to right) 2.0 & 3.5, SECOND PHOTO: (top to bottom) 3.5 & 2.0
FIRST PHOTO: (left to right) 4.0 & 5.0, SECOND PHOTO: (left to right) 4.0 & 5.0
Have you tried Urban Decay Naked Skin Foundation yet? What did you think?
Thanks for reading,